Babies pushed in buggies facing away from their parents could suffer lasting psychological damage, scientists claim.
Yes, a nice stressed filled tagline to pull you in, just ignore it.
Children made to face away from their carers are more likely to end up anxious adults, the first ever study on the effects of buggies has revealed.
How do they make such a correlation?!
The away-facing babies in the research were "emotionally impoverished", laughed less, talked less and suffered more stress than those facing their parent.
Almost 3,000 parent-infant pairs were studied as part of the research by Dundee University for the Talk To Your Baby early language campaign of the National Literacy Trust.
In one experiment, 20 babies were pushed for a mile, half the journey spent in an away-facing buggy and the other in a toward-facing one.
A quarter of parents using face-to-face buggies talked to their baby - more than twice as many as those using away-facing buggies.
Babies facing towards the buggy-pusher enjoyed a reduced heart rate and were twice as likely to fall asleep.
Only one baby in the group of 20 laughed during the away-facing journey, while half laughed during the face-to-face journey.
Well, that's certainly interesting. Although it's sort of common sense really, isn't it? Unless there's something really engaging going on 'out there', the baby is more likely to laugh and have emotional reactions when facing the parent. But then again, common sense.... most babies are pushed in such facing-away strollers.
Dr Suzanne Zeedyk, from Dundee University's School of Psychology, said: "If babies are spending significant amounts of time in a baby buggy, that undermines their ability to communicate easily with their parent.
"Our data suggests that for many babies today, life in a buggy is emotionally impoverished and possibly stressful. Stressed babies grow into anxious adults."
UK Sky News
There they go with that enormous leap. Not sure about that one. I mean, I'm not disputing it, and I feel intuitively that babies facing the parent suffer less stress (hmmm... facing a happy parent that is), but sheesh, how do they account for all other environmental factors when deciding what exactly produced the anxious adult?
That aside... did you carry, use a stroller? Would you do anything differently now?