Wednesday, November 19

babywearing drug ad pulled

One of the main aspects I LOVE about the internet is the way that consiusness, awareness, education, etc, etc, spreads.

Katja over at Ladybug Landings made this video, a visual tour of just how powerful our voices can be:



And she received this email response:


I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters.
We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newstands and in distribution.
-Kathy
Kathy WidmerVP of Marketing - Pain, Pediatrics, GI, SpecialtyMcNeil Consumer Healthcare



Tres cool.

2 comments:

  1. wow, just wow. That actually brought tears to my eyes! I'm proud of Motrin for responding, whether for commercial reasons or not.

    Thanks for posting this in the first place, Mon.

    ReplyDelete
  2. That's power! I just read the original text you posted, and he was disgusted too.

    ReplyDelete

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